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London, July 20 (IANS) Male lust is blind to beauty, a new research says.

Human testosterone triggers an automatic reaction which has evolved in man when faced with a woman, to look for mating opportunities, and it does not matter if the woman is not attractive, the research reveals.

Research involving a group of male students found that their levels of the hormone testosterone increased to the same extent whether they were talking to a young woman they found attractive - or to one they didn't fancy much at all.

After 300 seconds alone in the same room as a woman they had never met before, and in some cases did not find particularly attractive, the men's testosterone levels of the hormone had shot up by an average of around eight percent.

The rising levels may then fuel more visible changes in male behaviour that occur in the presence of a woman, including a squaring of shoulders, an upright posture, and greater use of hands - and even, it is suggested, a flaring of the nostrils.

The rise in the male hormone may also be the reason why men are more likely to tell women exaggerated stories about their job, career, education and earnings, the researchers believe.

The study, published in the journal Hormones and Behaviour, involved 63 male students aged 21 to 25 who were not aware of the purpose of the study.

Men who were rated as more aggressive or dominant types had registered even higher testosterone levels. The results also show that testosterone levels did not change when they were in the room with another man.

Leander van der Meij, who led the study at the University of Groningen in Holland, said: 'We found a testosterone increase after only five minutes of exposure to a woman. Our results suggest that the increase in testosterone levels that we found, may be an automatic male response that activates receptors in organs and the nervous system to prepare the human body for mate attraction.'

The Telegraph quotes him as saying: 'Once levels have risen, they can display more dominant behaviour. They talk more with their hands, there is more eye contact, their posture is more upright, and they are more likely to tell stories designed to impress the woman. We know that women can be attracted by these kinds of things. All this, we believe, may be fuelled by the rise in testosterone that we have found.'